Unify Rewards officially launched on Friday the 13th October. The team wasn’t perturbed by the date, and the system is working perfectly. Thanks to an on-campus marketing campaign, the program has seen solid registrations, and immediate scan behaviour by members as they work their way towards earning their first Ether.
Interestingly ETH price jumped from US$302 on Friday to a peak of US$347 over the weekend. We’re hoping for lots more volatility during the trial, as we’re interested to understand whether members find this to be a more engaging currency that points where the value remains static.
Unify Rewards registrations are now closed, however we will continue to post updates through the project. At the conclusion of the project a formal research report from University Of NSW will be developed and shared on this site.
Philip Shelper is Chief Design Officer & Co-Founder of LoyaltyX, an experimental loyalty agency and the program operator of Unify Rewards. He is also CEO & Founder of Loyalty & Reward Co, a leading loyalty management consulting agency.
Let’s connect! https://au.linkedin.com/in/philipshelper