Our second full week of the Unify Rewards blockchain loyalty project has been very successful, with member engagement continuing to strengthen as ETH balances grow.
To drive ongoing engagement with the program, a double ETH campaign has been running, allowing members to earn $10 ETH for every ten stamps they collect (up from $5 ETH). This has stimulated strong and consistent scan behaviour, with a significant percentage of the member base already achieving ten stamps and their first ETH earn.
We’re confident by the end of the trial we’ll have more than enough interaction from members to capture sufficient qualitative data to address our hypothesis; that the earn of a popular cryptocurrency instead of loyalty points drives stronger engagement with a loyalty program.
Philip Shelper is Chief Design Officer & Co-Founder of LoyaltyX, an experimental loyalty agency and the program operator of Unify Rewards. He is also CEO & Founder of Loyalty & Reward Co, a leading loyalty management consulting agency.
Let’s connect! https://au.linkedin.com/in/philipshelper