Unify Rewards memebrs were able to earn Ether cryptocurrency by making a purchase at any participating merchant at UNSW’s Kensington campus. By scanning a digital barcode when transacting, they earned a stamp. By earning 10 stamps they received $10 of Ether at the live market rate. What is Ether ?Research Results
Redeem or Speculate? Unlike other loyalty programs, Unify rewarded members with Ether, a floating digital currency with a fluctuating value. Most participants chose to transfer their Ether to their own personal Ether Wallet and hold it in the anticipation of future price increases.Research Results
Unify is the first loyalty program in the world to offer digital currency as the reward, and it’s exclusive to UNSW. Unify is being run as a limited trial to research how members respond to earning a digital currency (Ether) vs standard loyalty points. During the trial, limited to just 500 members and 12 merchants,the Unify team will be running different campaigns and conducting participant surveys to capture valuable research data. The results of the research will be published here.
Unify Rewards, 201 Kent Street, Sydney NSW 2000